This week, Jaguar sparked global debate with its bold rebrand and electric future, blending a modernist design philosophy with a complete shift in identity. But bold moves don’t always resonate, and reactions like Rory Sutherland’s critique—likening Jaguar to the Church of England—invite us to ask: how do brands evolve without losing what makes them iconic?
Next week, we’ll bring you fresh insights from Tania Olivier, a brand strategist and early Imbila member who understands that a brand is far more than its logo or colors. It’s about mission, purpose, and values—the core of authentic marketing.
Tania has been a long-time business friend and a key source of feedback as we’ve built Imbila. Her upcoming piece not only dives into the Jaguar story but also kicks off a critical phase for us: hearing from our members. Imbila is about empowering your stories and ideas, using AI tools and strategic marketing to amplify their impact.
Meet Tania
Ahead of her post, connect with Tania on LinkedIn. Her expertise in branding and storytelling is sure to inspire your next big leap.
Stay tuned for her blog next week—it’s a story you won’t want to miss. It’s also the beginning of what makes Imbila unique: your voices, your stories, powered by cutting-edge tools to reach a wider audience.